Breakthru Beverage Group

Distributor Alcohol
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https://www.breakthrubev.com/
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Sales: $6 bn, 14 states, District of Columbia Key brands: E&J Gallo, Diageo, Moët Hennessy When Chicago’s Wirtz Beverage merged with Charmer Sunbelt at the end of 2015, the industry was stunned. Not only were the sixth- and third-biggest US wholesalers combining, but this was the first important merger or acquisition in almost a decade. In addition, Wirtz had been a fixture in Chicago since Prohibition, and the family owned the Chicago Blackhawks ice hockey team and the United Center arena, home to the Blackhawks and the Chicago Bulls basketball team. The new company, called Breakthru Beverage, has more than 7,000 employees and is based in New York. And it’s on the prowl to get bigger – it has been trying to buy the $2bn Empire Merchants, an important New York state wholesaler.
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Scrape Reviews and Research Notes

Market and Note Type Status Framework Products Issues/Notes Actions
Market: Los Angeles, CA
Review: Los Angeles
None: May 19, 2025, 9:27 p.m.
Data Complete 8035
Available
Issues: Size is parsed out of the product name The extra data contains the product name without the pack and size. The file could be parsed to update the names of the products.
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